Unlock Your Vision.
Reclaim Your Time.
Drive Growth with Fractional Marketing Leadership.
Helping B2B technology, SaaS and Services companies align marketing with business goals, fostering structure, leadership, and measurable results for sustained value creation.
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Part-time Cost, Full-time Impact
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Empower Teams, Drive Results
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Trusted Expert Voice, Fresh Insights
Get the Marketing Leadership You Need
We’re here to help you thrive
After years of personal and professional experience, we founded Maven Marketing to help companies integrate marketing as an intentional, strategic part of the business. With our comprehensive methodology and framework, you will discover new ways to focus and maximize your investment to help your business thrive.
As a Fractional CMO, we help with:
Assessments including Brand Maturity and Marketing Tools
Development of Marketing Foundation and Strategy
Multi-Channel Program Development
Lead Management and Development Strategy
Messaging Framework
Commercial / Customer Assessment and Strategy
Brand Identity and Creative Design for Brand Assets
Communications and Media Strategy
Marketing and sales alignment
Team structure advisory, coaching and hiring strategy
Interim executive and leadership support
How we work together.
Follow a disciplined process to connect the dots…
Discovery & Alignment
We start with understanding the company level mission, values and goals. We ask lots of questions, so we can dig in with understanding of the current state and move forward.
Analysis
Leveraging our assessment tools and process, we go deeper to gain insight into areas like market fit, reach, and metrics. We work across the organization - it’s not just a marketing thing.
Strategy
An effective brand strategy depends on both internal and external factors. Using the information gathered, it’s time to craft an approach that can grow with the business.
Plan & Budget
Remember those amazing ideas that came out of the discovery process? Now, we make them real - from a marketing plan and calendar, to employee training and budget.
Deliver
The strategic foundation is laid and a plan is set - now it’s time to build the campaigns, execute and refine to ensure you reach your prospects effectively and have the right impact.
Business Outcomes
It’s time to review results. Marketing can only continue to be valuable for an organization if it is actively maintained through regular analysis and improvement of each element.
What our clients are saying
Marshall
Business Owner &
Private Equity Fund Manager
“Kristyan is an experienced and thoughtful marketer. Understands the full spectrum of the marketing practice - applying that knowledge in a strategic way that delivers results. But most importantly, she is fun to work with! I highly recommend her for any type of business strategy, marketing, brand, and ESG projects.'“
Dave
Tech Business CEO
“The team at Maven Marketing have absolute attention to detail and a total commitment to their client’s success. I would recommend them without hesitation for anyone looking for marketing solutions that deliver impact and ROI.”
