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Fractional CMO for B2B Technology Companies

The Fractional CMO for B2B Technology Companies

Hi, I'm Kristyan Mjolsnes, and my journey in the world of B2B technology has spanned more than 20 years. I'm continually amazed by the incredible opportunities this sector offers, especially when we harness the power of effective marketing.

As a marketing leader I have observed some of the most common challenges develop when companies don’t address these issues:

  1. Lack of leadership and organization within the marketing team.

  2. Inability to provide actionable insights that connect marketing spend to measurable results.

  3. An unclear marketing strategy that is not aligned with the business objectives.

With a Fractional CMO, those issues become opportunities. Here's what you can achieve instead:

  1. Transform your marketing team dynamics, empowering your staff and contractors with the leadership they crave, boosting productivity, and enhancing team morale.

  2. Convert marketing spend into an investment with measurable KPIs aligned with business goals.

  3. Establish a unified and purpose-driven marketing approach that aligns your organization towards common objectives.

What is it like to work together?

Accountable

As a Fractional CMO, I’m responsible for all your marketing outcomes. Each quarter you’ll see reports on what’s happening and the plan for the next quarter.

Positive

I’ll create a positive, collaborative culture in your marketing team, where we genuinely enjoy what we do and ensure that we have the right people in the right seats to make it happen.

Driven

I thrive on challenges and excel in finding creative solutions to complex problems, ensuring that our collaborations run smoothly and efficiently.

Who we are.

Marketing can mean a lot of different things. For some it garners thoughts of social media while for others it might be lead generation, event management or corporate communications, just to name a few.  Putting the ideal mix of marketing elements together to form your foundational pillars is what will ensure your organization reaches its growth potential.

At the core, marketing is about building relationships. Crafting a strategy that resonates with your target audience, ultimately creating demand for your business. To create an enduring brand, this should be done through a holistic approach in support of the business mission, strategy, and goals.

We believe that for a marketing strategy to be effective, it needs to be done in partnership across the entire organization and not in a silo. Integrated throughout the organization, marketing creates a focus that encourages a culture of innovation, ongoing improvement, a positive customer experience, and much more. Further marketing can only continue to be valuable for an organization if it is actively maintained through regular analysis and improvement of each element.

As passionate marketers, we strive to help business leaders find the optimal balance in their marketing approach. By bringing in a fresh set of eyes and a fresh perspective to your organization, we work with you on the strategy, process and tools to ensure each element is generating measurable results, and also empower you to continue to build on the success.

Kristyan Mjolsnes, Owner

More About Kristyan

While Kristyan loved working in-house as a marketing executive for many years, she became passionate about the idea of helping more businesses grow and succeed. In 2022, she knew the opportunity had finally arrived. Now Kristyan has the pleasure of working with aspiring business owners, marketers and entrepreneurs to craft a wholistic marketing approach to support their business mission and goals.

As an accomplished and results-driven leader with more than 20 years of experience in implementing innovative demand-generation strategies, Kristyan shares what she has learned; deploying marketing processes, tools, and automation in technology, cybersecurity, and financial services sectors to drive rapid business and revenue growth.

Kristyan has served as the head of marketing and led team performance across all marketing, business development, PR, and communications functions. In her last role, she also created and implemented the company ESG and sustainability program by serving as the executive sponsor and leading the team. She is adept at producing long-term value and capitalizing on growth opportunities for an organization from customers, markets, and business partnerships.

Kristyan has a passion for building a brand, creating a strategy to win in the market, and working collaboratively with commercial leaders to generate growth opportunities, develop pipeline and drive revenue.

She holds a Bachelor of Arts in Business Management and Marketing from Hamline University.

We can help bring clarity.

Unclear Marketing Strategy

  • Does the marketing strategy align with the business objectives?

  • Has the brand strategy been shared across the business?

  • Is it simple to understand?

Unclear Marketing ROI

  • What marketing KPIs are being tracked and do they align with desired business outcomes?

  • Are the key marketing initiatives being communicated to leadership with measurable results?

  • Is there a feedback loop for ongoing review and improvement?

Unclear Brand Application

  • Can your employees connect the brand strategy to what they do everyday?

  • Is there any type of brand training or internal support?

  • Are there brand ambassadors or stakeholders that live the brand daily?

Learn more about how Maven can help you.

Delegate your marketing outcomes to an expert to take your time back and see a greater return on your marketing budget.