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Why Your Marketing Team Is Failing You (A Letter to PE-Backed CEOs)
Marketing often fails in PE-backed companies not because teams aren’t working hard, but because they were built for a different operating environment. When growth timelines compress and expectations shift, marketing structures designed for stability struggle to deliver market capture, clear ROI, and exit-ready growth.
The Fractional CMO Advantage: How Mid-Market Leaders Are Winning Without Full-Time Executives
Most mid-market B2B companies don’t need full-time CMO leadership every week - but they do need senior strategy at critical moments. Fractional CMOs give companies access to executive-level marketing leadership when it matters most, aligning growth strategy, go-to-market systems, and performance frameworks without the friction of a traditional full-time hire.
Designing High-Performance Marketing Strategies That Scale in 2026
December isn’t downtime for mid-market, PE-backed companies. It’s the window where next year’s growth trajectory is engineered. In this article, we outline the systems, decisions, and strategic moves that separate high-performing 2026 marketing plans from the rest.
The Top 10 Marketing Challenges Slowing Value Creation in Mid-Market PE
Mid-market portfolio companies are expected to move like scaled enterprises, yet most are still running with early-stage marketing maturity. That gap shows up fast - in missed revenue, stalled demand, and frustrated operators trying to understand why growth just won’t stick. These are the top 10 marketing challenges we see most often inside mid-market PE, the ones that quietly slow value creation long before they hit the dashboard.
How Mid-Market PE-Backed Companies Are Finally Closing the Gap Between Short-Term Performance and Long-Term Brand Growth
Short-term results will always matter in private equity. But the companies pulling ahead are the ones investing in long-term brand strength, too. In this article, we share how leading mid-market portfolio companies are closing the gap—aligning performance, brand, and leadership around shared growth outcomes.