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Stop Answering “What Makes You Different?” (And Start Making It Obvious)
When prospects ask “what makes you different,” most companies reach for credentials. Experience matters, but it rarely decides the deal. Real differentiation shows up earlier - in how you think, what you believe, and the future you help buyers imagine. This article breaks down how to make that difference obvious before the question is ever asked.
Why Your Marketing Team Is Failing You (A Letter to PE-Backed CEOs)
Marketing often fails in PE-backed companies not because teams aren’t working hard, but because they were built for a different operating environment. When growth timelines compress and expectations shift, marketing structures designed for stability struggle to deliver market capture, clear ROI, and exit-ready growth.