Blog

Stay up to date with the latest marketing musings, insights and tips.

Kristyan Mjolsnes 4/21/26 Kristyan Mjolsnes 4/21/26

How PE-Backed Companies Think About Marketing Investment

In PE-backed companies, marketing is evaluated as an investment, not just a function. This article explores how leadership teams think about marketing performance, capital allocation, and long-term growth.

Kristyan Mjolsnes 4/20/26 Kristyan Mjolsnes 4/20/26

The 5 Marketing Questions Every PE Operator Faces

Marketing in PE-backed companies often isn’t broken — it’s unstructured. This article explores the most common questions operators face and where to focus first to build a scalable growth engine.

Kristyan Mjolsnes 3/14/26 Kristyan Mjolsnes 3/14/26

Why Marketing Gets Harder After $10M in Revenue

Marketing often becomes more challenging once companies reach roughly $10M in revenue. Growth slows, marketing results feel inconsistent, and leadership teams begin questioning what needs to change. This article explores why that shift happens and how companies can navigate the next stage of growth.

Kristyan Mjolsnes 1/21/26 Kristyan Mjolsnes 1/21/26

Why Your Marketing Team Is Failing You (A Letter to PE-Backed CEOs)

Marketing often fails in PE-backed companies not because teams aren’t working hard, but because they were built for a different operating environment. When growth timelines compress and expectations shift, marketing structures designed for stability struggle to deliver market capture, clear ROI, and exit-ready growth.