Blog

Stay up to date with the latest marketing musings, insights and tips.

Kristyan Mjolsnes 6/4/26 Kristyan Mjolsnes 6/4/26

Why More Data Doesn't Always Create Better Decisions

Most growing companies don't have a data problem - they have a context problem. As organizations scale, valuable knowledge becomes fragmented across teams, systems, and conversations, making decision-making more difficult despite having more information than ever before.

Kristyan Mjolsnes 6/2/26 Kristyan Mjolsnes 6/2/26

Why the Best CMOs Speak the Language of Growth

The strongest CMOs don’t just report on marketing activity. They help leadership teams understand how marketing supports growth, prioritization, and long-term value creation.

Kristyan Mjolsnes 4/21/26 Kristyan Mjolsnes 4/21/26

How PE-Backed Companies Think About Marketing Investment

In PE-backed companies, marketing is evaluated as an investment, not just a function. This article explores how leadership teams think about marketing performance, capital allocation, and long-term growth.

Kristyan Mjolsnes 4/20/26 Kristyan Mjolsnes 4/20/26

The 5 Marketing Questions Every PE Operator Faces

Marketing in PE-backed companies often isn’t broken — it’s unstructured. This article explores the most common questions operators face and where to focus first to build a scalable growth engine.

Kristyan Mjolsnes 3/14/26 Kristyan Mjolsnes 3/14/26

Why Marketing Gets Harder After $10M in Revenue

Marketing often becomes more challenging once companies reach roughly $10M in revenue. Growth slows, marketing results feel inconsistent, and leadership teams begin questioning what needs to change. This article explores why that shift happens and how companies can navigate the next stage of growth.