Blog
Stay up to date with the latest marketing musings, insights and tips.
Breaking Down the Basics of Omnichannel Marketing: A Guide for Marketers and Business Owners
Welcome to the wonderful world of omnichannel marketing, where creating a seamless customer experience across multiple channels is the name of the game. It's no secret that in today's digital-first world, having an effective omnichannel marketing strategy is essential for success. But, what exactly is omnichannel marketing, you ask, and why does it matter?
ROMI-ticizing Your Marketing: Using Data to Transform Marketing into a Strategic Investment
Is your business viewing marketing as just another expense? It's time to ROMI-ticize your marketing and start seeing it as a strategic investment in your growth and success! This blog post shares insights on how to calculate the return on marketing investment and how to share that data with business leadership to transform your marketing strategy.
Creating a Marketing Mix that Speaks to Your Target Audience
Designing a successful marketing mix that speaks to your target audience is essential for any business looking to make an impact in their respective industry. Let’s explore what it takes to get there.