Blog
Stay up to date with the latest marketing musings, insights and tips.
Revving Up Your Brand: How to Bridge the Divide Between Positioning and Perception
Looking to bridge the divide between your brand positioning and market perception? Misalignment between the two can be like driving with the parking brake on, hindering progress and sapping potential. In this blog, we explore why B2B businesses struggle with brand alignment and how to avoid running out of gas. Learn about common potholes to avoid, uncovering customer perceptions, developing a brand position that resonates, and using data to continually improve.
From Candidates to Culture: The Power of Marketing in Recruiting and Retention
Attention entrepreneurs and business visionaries: if you're tired of your best employees jumping ship faster than you can say 'company culture,' you're not alone. Attracting and retaining top talent is no easy feat, especially in today's competitive job market. From building a strong employer brand that showcases your company culture and benefits, to promoting employee training and recognition, marketing can help you create a workplace people love.
From Good to Great: How to Elevate Your Marketing Strategy
Want to take your marketing strategy to the next level? Check out these five insights on how to elevate your marketing game and achieve better results. Whether you're a small business owner or a marketing professional, these tips will help you optimize your marketing efforts, increase engagement, and drive growth. Don't settle for good when you can be great!
The Importance of Marketing Strategy in Achieving Business Goals
By taking the time to create a strong brand identity and implementing effective marketing strategies, you can ensure your company is well-positioned to stay relevant and growing into the future.