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Marketing Due Diligence: What Investors Should Look For Before Closing
Marketing due diligence helps investors understand whether a company’s growth is repeatable, scalable, and supported by the right foundation. This article explores what to assess before closing, including founder dependence, positioning, pipeline visibility, marketing infrastructure, and overall growth readiness.
Marketing Maturity: The Five Stages of Growth
Marketing maturity describes how a company’s marketing function evolves as the business grows. This article outlines the five stages of marketing maturity and explains how leadership, structure, strategy, and execution need to change as companies move from founder-led growth to a more scalable growth function.
Why More Data Doesn't Always Create Better Decisions
Most growing companies don't have a data problem - they have a context problem. As organizations scale, valuable knowledge becomes fragmented across teams, systems, and conversations, making decision-making more difficult despite having more information than ever before.
Why the Best CMOs Speak the Language of Growth
The strongest CMOs don’t just report on marketing activity. They help leadership teams understand how marketing supports growth, prioritization, and long-term value creation.
How PE-Backed Companies Think About Marketing Investment
In PE-backed companies, marketing is evaluated as an investment, not just a function. This article explores how leadership teams think about marketing performance, capital allocation, and long-term growth.