Blog

Stay up to date with the latest marketing musings, insights and tips.

Kristyan Mjolsnes 4/21/26 Kristyan Mjolsnes 4/21/26

How PE-Backed Companies Think About Marketing Investment

In PE-backed companies, marketing is evaluated as an investment, not just a function. This article explores how leadership teams think about marketing performance, capital allocation, and long-term growth.

Kristyan Mjolsnes 4/20/26 Kristyan Mjolsnes 4/20/26

The 5 Marketing Questions Every PE Operator Faces

Marketing in PE-backed companies often isn’t broken — it’s unstructured. This article explores the most common questions operators face and where to focus first to build a scalable growth engine.

Kristyan Mjolsnes 3/14/26 Kristyan Mjolsnes 3/14/26

Why Marketing Gets Harder After $10M in Revenue

Marketing often becomes more challenging once companies reach roughly $10M in revenue. Growth slows, marketing results feel inconsistent, and leadership teams begin questioning what needs to change. This article explores why that shift happens and how companies can navigate the next stage of growth.

Kristyan Mjolsnes 12/9/25 Kristyan Mjolsnes 12/9/25

Designing High-Performance Marketing Strategies That Scale in 2026

December isn’t downtime for mid-market, PE-backed companies. It’s the window where next year’s growth trajectory is engineered. In this article, we outline the systems, decisions, and strategic moves that separate high-performing 2026 marketing plans from the rest.