Working closely with the founder of a cybersecurity consulting firm, we helped bring clarity to their services, messaging, and sales process to create a more effective GTM foundation. This effort strengthened their pipeline and improved how prospects understood their value. The result: 3x qualified lead flow, a 60% increase in deal size, and a scalable pipeline built on clear advisory and implementation service lines.

How do you launch a new brand inside an established company and build predictable revenue from scratch? This case study outlines how structured go-to-market strategy, CRM architecture, partnership activation, and product alignment transformed zero traction into measurable pipeline growth.