Inside the 90-Day Growth System a Fractional CMO Built to Drive 7‑Figure ARR
30% Close Rate
From Qualified Meetings
7-Figure ARR
Generated in 90 Days
57% CAC Reduction
Replaced 3 Failed Agencies
For PE-backed B2B CEOs managing capital-efficient growth, this case study shows how a Fractional CMO helped a commercial real estate marketplace transform from unpredictable referrals into a systematic revenue engine generating 7-figure ARR in 90 days, replacing 3 failed agencies with one founder-led outreach system.
The Challenge: Interest Without Revenue
The marketplace had a promising B2B platform but couldn't convert interest into committed partnerships. Multiple agencies generated awareness but failed to book qualified meetings. The founder was stuck in unqualified conversations while high-value prospects went cold. Growth was ad-hoc networking, not predictable pipeline.
The Fractional CMO Solution: 90-Day Precision Outreach System
Designed and executed a founder-led growth engine combining data-driven targeting, AI personalization, and automated workflows specifically for B2B marketplaces requiring enterprise partnerships.
What the Fractional CMO Built: The Strategic Framework
ICP Precision & Market Segmentation Replaced "anyone in commercial real estate" with data-driven targeting: brokerages with $50M+ transaction volume, corporate real estate directors managing 100K+ sq ft, and Class A property owners in Tier 1/2 markets where network effects create value.
Multi-Platform Intelligence + AI Personalization Architected data strategy combining LinkedIn Sales Navigator, Clay, Apollo, and CRE databases to identify decision-makers with proven velocity. Implemented AI personalization addressing specific pain points per persona—commission acceleration for brokers, portfolio visibility for corporate tenants, reduced vacancy for property owners.
Automated Workflow with Founder Authenticity Designed outreach engine using PhantomBuster for LinkedIn automation, Instantly.io for email sequences, and trigger-based follow-ups. Scaled to 100 accounts/week while maintaining founder voice that created trust cold SDRs couldn't.
90-Day Results: Measurable Business Outcomes
✓ 40 Qualified Meetings: Tier 1 brokerages and enterprise tenants—not tire-kickers, but decision-makers with transaction authority
✓ 30% Close Rate: 12 new partnerships/accounts from 40 meetings. Previous agencies delivered <5% conversion
✓ 7-Figure ARR: Generated from outreach-sourced deals in 90 days. Previous approach took 18+ months to reach same milestone
✓ 10 Meetings/Week by Day 90: Predictable weekly flow replacing sporadic referrals and conferences
✓ CAC Reduced 57%: $12K per customer down from $28K+ with agencies. Eliminated 3 failed vendor relationships
Strategic Outcomes Delivered
✓ Validated ICP: Proved mid-sized brokerages close faster (data-driven insight)
✓ Documented Playbooks: Created repeatable system for SDR scaling
✓ Network Effects: Triggered organic referral engine—broker partnerships referring property owners
✓ Founder Leverage: Freed founder for closings and product development
Why Fractional CMO Worked for B2B Marketplace
Industry-Specific Expertise: Understanding commercial real estate buyer journey meant strategic direction addressed real CRE pain points not generic SaaS playbooks. Data-Driven Targeting: Focused on accounts with proven transaction velocity. No wasted outreach on brokers who would never adopt new platforms. Positioned Founder as Insider: Creating trust cold SDRs couldn't. Industry credibility opened doors that generic outreach couldn't. Continuous Optimization: Weekly A/B testing continuously improved conversion rather than "set and forget." No Full-Time CMO Cost: Delivered C-level strategy without $200K+ full-time executive cost. 90-day sprint generated immediate revenue while building scalable foundation.
Long-Term Impact Built
This 90-day sprint didn't just generate immediate revenue—it built the foundation for scalable growth:
✓ Phase 2 Readiness: Documented playbooks enable SDR hiring. Proven messaging reduces new hire ramp time. Attribution model shows which tactics drive pipeline.
✓ Market Positioning: Established marketplace as credible player in targeted CRE markets. Created case studies and social proof. Built referral engine.
✓ Fundraising Leverage: Predictable pipeline and validated ICP strengthened Series A positioning. Demonstrated repeatable revenue motion. Clear path from $1M to $5M ARR with defined scaling playbook.
By building a precision-driven, founder-led outreach engine, the Fractional CMO transformed unpredictable referral-based growth into a systematic revenue machine. The program delivered consistent flow of high-quality meetings that converted at 30%, generating over seven figures in ARR and positioning the company for institutional funding.
