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From Growth-by-Grit to Growth-by-Design
Many companies grow in the early stages through grit and instinct. But as the business matures, those same tactics stop working. This blog explores how and when to shift marketing from reactive support to a strategic foundation for scalable growth.
Marquis Who's Who Honors Kristyan Mjolsnes for Expertise in Marketing
In the News - Kristyan Mjolsnes has been included in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Marketing Strategy vs. Marketing Plan - Is Your Team Speaking the Same Language?
To achieve your marketing goals, your business leaders and marketing team need to be speaking the same language. This blog post clarifies the distinct roles of marketing strategy and plan, highlighting the importance of a shared vision and aligned efforts for success. Learn how to create a roadmap for marketing success with a well-defined strategy and a detailed plan that ensures smooth execution.
SEO Demystified: Tips to Maximize Your Digital Presence
SEO is a constant topic of discussion with clients, and like many, I'm always on the lookout for the latest insights to keep pace with the ever-evolving digital marketing landscape. So, I've compiled the most recent information to support my own learning and decided to share it with you. Dive into this article to better understand when SEO makes sense for a business, explore the advantages, disadvantages, and future trends of SEO to empower your business in the digital realm.
Decoding the Call for Help: 5 Signs Your Business Is Ready for a Fractional CMO
Are you at a stage in your business where you want to grow but are unsure about the best approach? Whether it's about who should take the lead, figuring out if your business truly needs a full-time resource, or if you don’t know where to find the needed expertise, you're not alone. Many businesses face a similar dilemma. Explore common challenges faced by businesses seeking growth while juggling marketing responsibilities. From the absence of a strategic marketing plan to stagnant growth, we guide you through these indicators, helping you understand when it's the right time to consider a Fractional CMO's valuable support.