Blog
Stay up to date with the latest marketing musings, insights and tips.
Why Customer Retention is a Powerful Marketing Tool: Insights for Businesses
Customer retention is a powerful marketing tool that fuels the long-term success of businesses. While customer acquisition often receives significant attention, retaining existing customers should not be overlooked. Did you know that investing in new customers is more than five times costlier than retaining existing ones? By prioritizing customer satisfaction and loyalty, you can maximize the impact of your marketing efforts and drive your business forward. Find out how customer retention can transform your success.
Revving Up Your Brand: How to Bridge the Divide Between Positioning and Perception
Looking to bridge the divide between your brand positioning and market perception? Misalignment between the two can be like driving with the parking brake on, hindering progress and sapping potential. In this blog, we explore why B2B businesses struggle with brand alignment and how to avoid running out of gas. Learn about common potholes to avoid, uncovering customer perceptions, developing a brand position that resonates, and using data to continually improve.
Breaking Down the Basics of Omnichannel Marketing: A Guide for Marketers and Business Owners
Welcome to the wonderful world of omnichannel marketing, where creating a seamless customer experience across multiple channels is the name of the game. It's no secret that in today's digital-first world, having an effective omnichannel marketing strategy is essential for success. But, what exactly is omnichannel marketing, you ask, and why does it matter?
From Candidates to Culture: The Power of Marketing in Recruiting and Retention
Attention entrepreneurs and business visionaries: if you're tired of your best employees jumping ship faster than you can say 'company culture,' you're not alone. Attracting and retaining top talent is no easy feat, especially in today's competitive job market. From building a strong employer brand that showcases your company culture and benefits, to promoting employee training and recognition, marketing can help you create a workplace people love.
ROMI-ticizing Your Marketing: Using Data to Transform Marketing into a Strategic Investment
Is your business viewing marketing as just another expense? It's time to ROMI-ticize your marketing and start seeing it as a strategic investment in your growth and success! This blog post shares insights on how to calculate the return on marketing investment and how to share that data with business leadership to transform your marketing strategy.